Generative Engine Optimization
Suncorp’s Generative Engine Optimization (GEO) builds the citations, mentions, and source signals that get your brand recommended inside ChatGPT, Gemini, Perplexity, and Copilot answers.
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No AI platform has an opinion about your business. It assembles one from whatever it can find and verify, and a brand clears four checks before it gets named in an answer.
#01
Your content has to be reachable by AI crawlers like GPTBot, PerplexityBot, and ClaudeBot. If they are blocked, nothing else here matters.
#02
What you do, who you serve, and where you operate have to be stated plainly enough that a model can restate them without guessing.
#03
The same facts have to appear somewhere other than your own site. A claim only you make is a claim the model quietly discounts.
#04
Among the brands that clear the first three, the one that gets named is usually the one mentioned most consistently, in the most relevant context.
GEO works on sources you do not own. Models build a picture of your business from everything that mentions it, and most businesses have never checked what those sources actually say.
The only source you fully control. It sets the facts every other source is checked against.
Google Business Profile, industry directories, booking and marketplace platforms. Cheap to correct, and wrong more often than owners expect.
Reviews are read as evidence, not decoration. The wording customers use shapes the wording a model uses to describe you.
“Best in Bangkok” roundups get quoted almost verbatim. Not appearing in them is a loss you never see happen.
Reddit, Pantip, and niche groups carry weight precisely because they read as unpaid opinion.
Coverage from a source the model already trusts transfers some of that trust to you.
A conversation with an AI assistant is rarely one question. It moves through three stages, and each one needs something different from you.
Being present in the sources the model reaches for first: directories, roundups, and listings.
Clear, specific, published differences. A vague brand loses to a specific one.
Consistent third-party mentions and reviews that say the same thing your site does.
Most brands never clear the first stage, so the other two never happen.
Every platform assembles its answers from a different source layer. Knowing which layer matters for you is most of the work.
Live web search plus what the model already absorbed during training. Both layers need attention.
Google's own index and Knowledge Graph, so your Google surface area carries directly into what Gemini says.
Live web results with visible citations, which makes it the fastest place to check whether the work is landing.
Live web search on demand, weighted toward sources it can verify rather than merely popular ones.
The Bing index, which most businesses have never optimized for.
Five steps, run in order. GEO starts with knowing where you stand today, before anything changes.
01
We run the real prompts your buyers would use across each platform and record where you appear, where a competitor appears instead, and what gets said about you.
02
Your core facts — what you do, where, and for whom — are made consistent and machine-readable across your site and every listing that carries your name.
03
We publish the specific, quotable material models reach for: comparisons, pricing explanations, and detailed answers a general article does not contain.
04
We work on the off-site mentions, listings, and coverage that corroborate what your own site says about you.
05
The same prompt set is re-run every month, so you can watch movement rather than guess at it.
GEO targets the AI assistants people hold conversations with — ChatGPT, Gemini, Perplexity, and Copilot. If your priority is Google’s own answer surfaces, like featured snippets and AI Overviews, that is AEO. Most businesses need both, which is why they are bundled inside our AI Search Optimization program.
Most GEO offers stop at the technical layer — unblock the crawlers, add some schema, call it finished. That gets you readable, not recommended. Being recommended takes corroboration: the same facts about your business appearing in places you do not own, in Thai, English, and Chinese, because a model that only has your word for something tends not to repeat it.
Every engagement starts by running the prompts your buyers actually use and showing you the answers as they come back today. If a competitor is being named instead of you, you see it in the first week, before any work begins.
Generative Engine Optimization (GEO) is the practice of building the mentions, citations, and source signals that get a brand named and recommended inside AI-generated answers, rather than only ranked in a list of links.
SEO earns a position in a list of results a person then chooses from. GEO earns a mention inside the answer itself, where the model has already done the choosing on their behalf.
No, and anyone promising that is overselling. What can be influenced is the evidence a model reads: what your site states, what third-party sources confirm, and how consistently the two agree.
We run a fixed set of buyer prompts across each platform every month and record whether you were named, how you were described, and which sources were cited. The prompt set stays the same, so the comparison is real.
Not necessarily, but you do need to exist somewhere other than your own website. Which third-party sources matter depends on your industry — for hotels it is booking and review platforms, for professional services it is directories and editorial coverage.
Today?
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Who Owns
What AI
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About You Today?
We run the prompts your buyers would use across ChatGPT, Gemini, Perplexity, and Copilot, then send the answers exactly as they come back — including who is getting named instead of you.
We’ll reply within 1 business day.
